A launch event is an excellent way to showcase your latest product, build hype around it, and even acquire some sales right at the event. The more you can get people talking about the product, both at the event and via social media, the better it’s going to do.
Here are a few tips to bring your new product launch event ideas to reality:
1. Choose an interesting and unique venue
Choosing the right venue for your launch is incredibly important. With so many people hosting their product launches in a hotel ballroom or the store itself, you want to ensure your launch stands out. An awesome venue for your corporate event certainly helps with marketing an attendee experience. You can customise any open space (like the various studios we have available at Atlantic Film Studios) to associate your product with the theme. Also, if you cater to a local demographic, the venue should also be fairly close to your business. Don’t make your guests commute way out to get to the location.
2. The theme should impress your guests
The theme, of course, should be related to the product, or at least to your industry. This event is your opportunity to put your product on display and give your attendees real, hands-on play-time with it. This helps them get excited and become an advocate for it as you launch into your market. Depending on your product, you can create workshops and seminars that contain informative and useful content but also show guests how the new product can benefit them. The activities you offer should serve as a lead-in for the product. The event swag can also reflect the theme. Here is a perfect example of how our studio space can be transformed into something creative, innovative and fun. View the Johnsons Skin Care product launch.
3. Don’t skimp on entertainment
Your new product launch event should be informative first and foremost. But you should also incorporate an entertainment element to it to make it more fun and memorable. If you’re hosting your product launch at Atlantic Studios, your options are endless in terms of what you can do to transform our spaces. The goal is to deliver a win-win for you and your attendees!
4. Boost social media activity before the event
At the product launch event, your goal is to market the product. But you also have to market the event itself. In the weeks leading up to the big day, put together an online marketing strategy to attract attendees. It might involve a combination of social media posts, email newsletters, press releases and perhaps even offline methods. In your event marketing, don’t overtly promote the product. Remember, you want to promote the event — so you might want to only mention the product in passing.
Remember, you never stop learning how to launch a product. Audiences change. Platforms change. The market changes. And every time you put something new out into the world it’s a chance to experiment, learn, iterate, and grow.